summer time has arrived. and with the arrival of each new season comes the new h + m billboards. last autumns involved almost every single bilboard and tram stop being taken over with ads of lovely lovely ladies modeling some clothes or jackets.

for some reason there was no winter ads (here in helsinki at least). but they did come storming back with a spring campaign that (i think) was focused around supermodel iman. well, theyve done it again with the summer series. so much so that hundreds have been robebd (by teenage boys) and defaced (by feminists) in germany (now they are giving out them for free to stop the vandalism). this series is based around heidi klum.